The Principle of Creative Iteration: Unveiling Successive Layers of Innovation
Thought
What if the process of creative thinking is akin to peeling an onion, where each layer reveals a deeper insight or solution?
Note
In every idea, there are layers of innovation waiting to be uncovered.
Analysis
Just like an onion, ideas can be viewed as multi-layered constructs; each time we analyze or iterate on an idea, we reveal a deeper understanding or a new perspective. This process is underpinned by the principle of creative iteration, which posits that revisiting and re-evaluating an idea with fresh eyes can lead to more refined, innovative, and valuable outcomes.
Arthur Koestler's Bisociation theory fits neatly with this concept, as it entails connecting two previously unrelated ideas to create something new. By peeling back the layers of an existing concept and bisociating it with a different realm of knowledge, we can generate breakthrough innovations.
One can source inspiration by examining the natural world, artistic processes, or technological advancements; Nature iterates through evolution, artists through revision, and technology through version updates. Each iteration might hold the key to a deeper innovation not evident in the initial version.
Books
- "The Act of Creation" by Arthur Koestler
- “The Innovator’s Dilemma” by Clayton M. Christensen
- "Creativity, Inc." by Ed Catmull
- “Where Good Ideas Come From” by Steven Johnson
Papers
“Fostering Creativity: A model for Developing a Culture of Collective Creativity in Science” by Carl Diegert and Aaron K. S. Wan https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4759582/
Tools
- Mind Mapping Software (e.g., XMind, MindMeister)
- Design Thinking Workshops
- Iterative Prototyping Tools (e.g., Sketch, InVision for design; 3D printing for physical prototypes)
Products, Services, Other Objects
- Software Version Control (e.g., Git, for tracking iterations in coding)
- Product Life Cycles (successive iterations of consumer products like smartphones or cars)
- Art Sketchbooks (artists’ iterative processes visible in preliminary sketches)
Existing Products and Services That Embody This Principle
- Agile Methodology in Software Development (iterative and incremental approach)
- Lean Startup Methodology (build-measure-learn feedback loop)